Selling puts profitably isn't about finding the next hot stock. It's about finding stocks where:
- The options market is liquid (tight spreads, good premium)
- You'd genuinely own the stock long-term if assigned
- The business has predictable earnings and transparent risk
Here's how to build a watchlist of stocks that work for put selling, plus the screening criteria to find them.
CSP vs T-Bills: Income Comparison
See how much extra you could earn with cash-secured puts vs "safe" alternatives
Who Should You Sell Puts On?
The ideal put-selling candidate:
- Large-cap, liquid stocks (market cap > $50B ideally)
- Tight option bid-ask spreads (you can actually execute at reasonable prices)
- High IV rank during volatility (more premium = better risk/reward)
- Predictable business models (no surprise disasters)
- Dividend payers (bonus: passive income while you wait for expiration)
Who you should avoid:
- Speculative biotech stocks (too much binary risk)
- Highly cyclical stocks near peak earnings (recovery risk is asymmetric)
- Companies with earnings announcements in your holding window
- Anything you wouldn't own for 2–5 years if assigned
The Screening Framework
Core Criteria
1. Market Capitalization & Liquidity
Your broker's option volume data is the master signal. You want:
- Open interest > 500 contracts at your chosen strike
- Bid-ask spread < $0.10 per contract (ideally < $0.05)
This ensures you can actually enter and exit profitably. A $0.20 spread on a $0.50 premium eats 40% of your profit.
Screening approach:
- Use your broker's screener (ThinkorSwim, Interactive Brokers, etc.)
- Filter for daily volume > 100,000 shares in the stock
- Cross-check: at least 200 open interest at your target strikes
Tickers that almost always work:
- Tech: AAPL, MSFT, NVDA, TSLA, META
- Finance: JPM, BAC, GS, BLK
- Healthcare: JNJ, UNH, PFE
- Energy: XOM, CVX
- Consumer: KO, PEP, WMT, HD, COST
- Indices: QQQ, SPY, IWM (if you want diversification)
Why these? Their option chains are deep. You can sell 5–10 contracts without moving the market, and close early without slippage.
Fundamental Screening (The Quality Filter)
Don't sell puts on turnarounds or bankruptcy candidates. Here's where to look:
Free data sources:
- Yahoo Finance (fundamentals, debt ratios)
- Seeking Alpha (analyst ratings, momentum)
- Your broker's research tab
- SEC filings (10-K, 10-Q) for macro headwinds
Specific metrics:
| Metric | Threshold | Why It Matters |
|---|---|---|
| Debt/Equity | < 1.5x | Company isn't overleveraged |
| Current Ratio | > 1.2 | They can pay short-term obligations |
| Profit Margin | > 10% (tech), > 5% (cyclical) | Business is actually profitable |
| Revenue Growth | > 0% YoY | Not in terminal decline |
| Earnings volatility | < 50% swings | Predictable business, less assignment risk |
Example: JPMorgan Chase (JPM)
- Market cap: $500B+ ✓
- Debt/Equity: ~1.2x ✓
- Net margin: ~25% ✓
- Dividend: 2.8% yield ✓
- Options: CBOE rank #5 in volume ✓
This is a perfect put-selling candidate. Liquid, stable, profitable, you'd own it anyway.
Counter-example: A micro-cap biotech stock
- Market cap: $600M ✗
- P/E: negative (losing money) ✗
- Option spreads: $0.50 wide ✗
- Risk: binary (FDA approval or bankruptcy) ✗
Avoid this entirely.
Volatility & Valuation Screening
High IV = better premium. Low valuation = safer assignment.
Check IV Rank (IV percentile):
- Use your broker's IV Rank tool
- IV Rank > 60% = attractive for sellers (premium is elevated relative to history)
- IV Rank 30–60% = neutral (adequate premium)
- IV Rank < 30% = buyer's market (skip this week, try another stock)
Check valuation multiples:
- P/E ratio: Is it historically cheap or at peak?
- Price/Book: Is the stock discounted or overvalued?
- PEG ratio: Is growth warranting the valuation?
Strategy: Sell puts when:
- IV Rank is elevated (you get paid more), AND
- The stock is fairly valued or slightly undervalued (safety margin)
Example timing:
- A tech stock spikes higher on earnings beat → IV crushes → skip
- Market sells off, IV Rank jumps to 75%, valuations compress → this is your entry
Building Your Watchlist: 10-Stock Model
Here's a practical watchlist structure:
Tier 1: Core (Most Liquid, Most Reliable)
- SPY (S&P 500 ETF)
- QQQ (Nasdaq-100 ETF)
- AAPL (Apple)
- MSFT (Microsoft)
Why: You can wheel these indefinitely. Options are always liquid. You'd own them anyway for long-term wealth.
Tier 2: Sector Exposure (Good Dividends + Growth)
- JNJ (healthcare, dividend)
- JPM (finance, dividend)
- KO (consumer staples, dividend)
Why: You get tax-advantaged dividends while holding assigned shares. Stable businesses.
Tier 3: Growth (Higher IV, More Premium)
- NVDA (AI/semiconductors, growth)
- TSLA (EV, volatile IV)
- META (advertising, recovering growth)
Why: More premium due to higher IV. But know the business risks. TSLA = high leverage, regulatory risk. NVDA = semiconductor cycle risk.
Tier 4: Sector-Specific Plays (When IV Spikes)
- XLE (energy, when oil rallies)
- XLF (financials, when rates spike)
- IWM (small caps, when rotation occurs)
Why: Add these when sector IV rank is > 70%. Rotate them in/out based on macro conditions.
Monthly Screening Workflow
Every month, spend 20 minutes refreshing your watchlist:
- Pull the top 30 liquid stocks from your broker's list
- Check fundamentals: Debt < 1.5x, profit margins > 5%?
- Check IV Rank: Is it > 50% right now?
- Check upcoming catalysts: Any earnings in the next 60 days?
- Pick 3–5 best opportunities for this month based on premium and valuation
- Note: Does the option chain have > 300 contracts open interest at your target strikes?
Tools that automate this:
- ThinkorSwim: Use the "Option Chain" scanner, filter by liquidity and IV
- Interactive Brokers: Custom screener for volume and IV Rank
- OptionStrat.com: Free IV Rank checker for any stock
- Your broker's research platform (most have built-in fundamentals)
The Earnings Trap (Avoid This)
A stock might look perfect—liquid, profitable, good IV—but earnings are in 2 weeks.
Earnings = volatility spike = assignment risk.
Rule: Don't sell puts if earnings are within your holding window. Example:
- Today is January 31
- You're selling 45 DTE puts (expires March 17)
- Check: Is earnings scheduled between now and March 17?
- If yes in early February: skip this stock, try another
Most brokers flag earnings dates in the options chain. Use this before placing the trade.
Red Flags: When to Remove Stocks from Your Watchlist
Monitor your watchlist continuously. Remove the stock immediately if:
- Insider selling accelerates (C-suite bailing out)
- Debt levels spike (new borrowing, acquisition, restructuring)
- Profit margins compress (competitive pressure, rising costs)
- Analyst downgrades cluster (systematic re-rating)
- News: pending lawsuit, regulatory probe, supply chain collapse
- Valuation becomes extreme (P/E > 30 for non-tech, > 50 for tech)
Example: A stock you've sold puts on announces a massive acquisition. Debt jumps to 3x. Remove it from your watchlist even if the current put expires fine.
Sample Real Watchlist (February 2026)
| Stock | IV Rank | Debt/Eq | Div Yield | Premium (45 DTE) | Grade |
|---|---|---|---|---|---|
| SPY | 45% | 0.5x | 1.8% | $1.20 (5 delta) | A |
| JNJ | 38% | 0.6x | 2.9% | $0.95 | A |
| JPM | 52% | 1.2x | 2.8% | $1.40 | A |
| MSFT | 42% | 0.6x | 0.7% | $1.80 | A |
| NVDA | 68% | 0.3x | 0% | $3.50 | B+ |
| KO | 35% | 1.1x | 3.1% | $0.60 | A |
| TSLA | 78% | 1.5x | 0% | $4.20 | B (high vol) |
| QQQ | 48% | 0.0x | 0.4% | $1.50 | A |
What you'd actually do: Sell 3–4 puts this month from the "A" grade stocks. Monitor NVDA/TSLA for mid-month opportunities if IV stays elevated.
The Practical Execution
Once you've built your watchlist:
- Pick the one with the best risk/reward this month
- Open the option chain (your broker will show you)
- Select a 45-DTE expiration
- Find the strike where you'd willingly buy the stock
- Check the premium (aim for 1–3% per 45 days)
- Verify the bid-ask spread is tight (< $0.10)
- Place a limit order 5–10 cents below the mid-price you see
- If it fills, you're in. If not, move to the next candidate.
The best stocks for put selling don't change much. You'll find yourself selling puts on the same 3–5 stocks repeatedly, which is exactly the pattern you want. Familiarity breeds confidence.
That's how you build and maintain a put-selling watchlist.