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COST 21-Day Rule research

Public recipe: cash-secured wheel sized to equity, 35 DTE / 2% OTM puts and calls, manage at 21 DTE. Simulated window 2024-10-18 to 2026-10-16.

Two paired wheel simulations on COST, one managed at 21 DTE. On this simulation the 21-Day Rule finished +5.1 pp ahead of holding to expiry.

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Arm-by-arm comparison

MetricStandard (hold to expiry)21-Day RuleDelta
Total return16.7%21.8%+5.1 pp
Annualized return8.1%10.4%+2.3 pp
Buy-and-hold return11.2%11.2%0.0 pp
Max drawdown (from peak equity)20.2%17.0%-3.2 pp
Assignment rate62.5%31.8%-30.7 pp
Call-away rate50.0%24.0%-26.0 pp
Average cycle return2.1%1.0%—
Sample cycles822—
History days728728—
Entry fills1647—
Entry fills priced from real option bars44%49%—
21-DTE buy-backs priced from real option bars—47%—

How COST compares

Across the 37 published tickers, the 21-Day Rule finished ahead of holding to expiry on 18 and behind on 19. The COST total-return delta of +5.1 pp ranks 12th of 37 (1st is where managing early helped most); the median delta is -1.4 pp.

Without the rule, the standard arm returned 16.7% against 11.2% for buy-and-hold, so the plain wheel beat holding the shares by 5.6 percentage points in this simulation.

Among its defensive, healthcare and income peers LLY, UNH, XLP and XLV, the rule finished ahead of holding to expiry on 2 of 4; COST itself came in at +5.1 pp.

The separate 10 DTE / 2% OTM wheel snapshot for COST shows a put assignment rate of 39.1% and wheel P&L of $7,647 against $9,955 for buy-and-hold. That is a different recipe from the 35 DTE study on this page, so the two results are not additive.

MetricCOSTFamily medianRank (highest first unless noted)
Rule total-return delta+5.1 pp-1.4 pp12th of 37
Rule drawdown delta-3.2 pp-1.3 pp15th of 37 (lowest first)
21-Day total return21.8%14.4%12th of 37
21-Day annualized return10.4%7.0%12th of 37
Standard total return16.7%14.7%16th of 37
21-Day max drawdown17.0%20.8%14th of 37 (lowest first)
21-Day call-away rate24.0%39.1%34th of 37
Standard annualized return8.1%7.1%16th of 37
Buy-and-hold return11.2%38.6%31st of 37
Standard max drawdown20.2%24.3%15th of 37 (lowest first)
Standard assignment rate62.5%30.8%3rd of 37
21-Day assignment rate31.8%32.0%20th of 37
21-Day sample cycles222730th of 37
21-Day average cycle return1.0%0.5%9th of 37
TickerStandard return21-Day returnRule deltaBuy-and-holdStandard drawdown21-Day drawdownStandard assignment21-Day assignment
COST16.7%21.8%+5.1 pp11.2%20.2%17.0%62.5%31.8%
LLY14.7%22.0%+7.3 pp36.9%17.1%22.9%36.4%32.3%
UNH-31.2%-25.1%+6.1 pp-29.5%49.7%46.1%62.5%28.6%
XLP18.1%3.1%-15.0 pp6.5%7.9%8.0%40.0%20.8%
XLV10.9%4.7%-6.2 pp15.4%10.5%10.9%30.0%36.4%

COST wheel snapshot — the other published study on this ticker.

COST buy-and-hold path

Month-end P&L of holding 100 COST shares over the same window as this study, taken from the stored series of the 10 DTE wheel snapshot. The best month for holders was 2024-11 ($9,770) and the worst was 2025-03 (−$10,283).

MonthBuy-and-hold P&LChange in monthRunning highBelow its peakWorst fall so far
2024-10−$1,538—$961$2,499$2,499
2024-11$8,232$9,770$8,232$0$3,673
2024-12$2,671−$5,561$10,513$7,842$7,842
2025-01$9,032$6,361$10,513$1,481$8,488
2025-02$15,905$6,873$18,730$2,825$8,488
2025-03$5,622−$10,283$18,730$13,108$18,624
2025-04$10,494$4,872$18,730$8,236$18,624
2025-05$15,062$4,568$18,730$3,668$18,624
2025-06$10,038−$5,024$18,730$8,692$18,624
2025-07$5,008−$5,030$18,730$13,722$18,624
2025-08$5,376$368$18,730$13,354$18,624
2025-09$3,607−$1,769$18,730$15,123$18,624
2025-10$2,189−$1,418$18,730$16,541$18,624
2025-11$2,403$214$18,730$16,327$19,074
2025-12−$2,722−$5,125$18,730$21,452$22,686
2026-01$5,069$7,791$18,730$13,661$22,686
2026-02$12,123$7,054$18,730$6,607$22,686
2026-03$10,687−$1,436$18,730$8,043$22,686
2026-04$12,497$1,810$18,730$6,233$22,686
2026-05$6,676−$5,821$20,476$13,800$22,686
2026-06$4,591−$2,085$20,476$15,885$22,686
2026-07$6,233$1,642$20,476$14,243$22,686
2026-08$5,433−$800$20,476$15,043$22,686
2026-09$2,078−$3,355$20,476$18,398$22,686
2026-10$9,955$7,877$20,476$10,521$22,686
Problem

A single ticker result is context, not a verdict

One ticker and one window prove nothing general; the rule arm sometimes cannot exit at 21 DTE

Solution

What this paired simulation produced

Window and freshness

Period 2024-10-18 to 2026-10-16, refreshed 2026-10-18.

Limitations

Premiums may include model fills (BSM/IV) when market quotes were missing.
  • Simulated results of one fixed recipe over one historical window; not collected income and not a prediction.
  • The rule arm could not exit at 21 DTE on 0 short options and held those to expiry.
  • Modelled pricing: real option bars priced 44% (standard) and 49% (21-Day) of entry fills and 47% of 21 DTE buy-backs; the rest used implied or realized volatility where market quotes were missing.

Frequently Asked Questions

Everything you need to know about getting started

Did the 21-Day Rule help on COST?

On this simulation the 21-Day Rule finished +5.1 pp ahead of holding to expiry.

What recipe was simulated?

Same wheel, but the 21-Day arm buys each short option back at 21 DTE; an in-the-money put then takes the shares at that day's close and an in-the-money call delivers them.

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